Home Steelers 2022 Season Steelers Sponsorships, Partnerships, and Stadium Naming Rights

Steelers Sponsorships, Partnerships, and Stadium Naming Rights

by Steeldad

The Pittsburgh Steelers are one of the most decorated and successful football teams. They compete in the AFC North division against recent heavyweights, the Baltimore Ravens and Cincinnati Benglas. Overall, the Steelers have won six Super Bowl Titles and have the most AFC Championship Game appearances in the AFC.

Following the retirement of two-time champion Ben Roethlisberger and losing JuJu Smith-Schuster to the Kansas City Chiefs, the Pittsburgh Steelers will rely on Mitchell Trubisky or rookie Kenny Pickett under center but have a strong enough defense to compete.

Pittsburgh Steelers as a franchise 

However, as a brand, the Steelers have been doing a phenomenal job. They have cashed onto their successful run with one one of the highest winning percentages in league history. It is all because of the impact and leadership of the Rooney family. 

Instead of rash decisions, we have witnessed thoughtful and sagacious planning throughout. Another primary reason behind their success is the head coaches. In the last 40 years, the Steelers had only three head coaches, which says a lot about trust and consistency.

The level of trust is also reflected in their partnerships, sponsors, and stadium naming rights. There has never been a season where the Steelers had to struggle. 

Even in 2020, when other teams were allowed to have fans in the stadium, the situation in Pittsburgh was not ideal. Teams rely on ticket sales. In that situation, the Steelers took the creative route and went digital and innovated to gather sponsor revenue.

Sponsorships and brands

Heinz Field has been the name of the Steelers stadium since it opened in 2001. Last year, Heinz’s naming rights agreement expired after 20 years, with payments totaling $57 million. In a long-term agreement, the Steelers announced a new deal with Michigan-based Acrisure. They signed a 15-year deal; the financials are yet to be shared. 

However, this partnership will help the franchise invest in stadium facilities and modifications. There will also be extensive community services to strengthen brand recognition.

There have been some speculations about what would happen to the iconic Heinz bottles marking the scoreboard, but Kraft Heinz has put those speculations to rest by signing a new sponsorship deal that will keep the naming rights to the Heinz Red Zone. The ketchup bottles however, did come down.

As mentioned, the Steelers have embraced the change and gone digital. They have partnered up with the online casino, Parx casino in a multi-year deal. It will be a marketing integrated partnership. The casino would target the fans and run a full-season promotional campaign of all-expenses-paid trips for every away match.

Recently, the Steelers have boarded Unibet, an online sportsbook maker. Due to the increase in online gambling in Pennsylvania, the Steelers are second in the state to partner up with a betting company. 

This deal will help fans in identifying the NFL player props odds and will experience an interactive match day. Earlier, the franchise closed the sponsor deals with BetMGM and FanDuel. The BetMGM will focus on digital marketing assets like the pregame kickoff show and communication across social media platforms.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.